Jeff Sun

I am a multi-disciplinary designer
creating brand & digital experiences
with creative strategies.

Co-Creating the Ride

Concept of generative ride experience for making personal apps and spaces with AI.

The BMW Child Seat App

Led the design of the BMW's in-car Child Seat app for 2026 production.

MINI UI Concept

Imagining user interface and interaction design for the Mini Brand's pre-phase explorations.

Mini Cooper, Always Open

An editorial style MINI Cooper for brand campaign of the London Fashion Week 2025.

7 Generations, 50 Years

Brand identity of the BMW 3 Series anniversary.

Flow of Energy

Concept UI design for EV charging processes.

Interfaces Everywhere

Explored how gesture can activate and control interfaces on boundary-less surfaces through projection.

Motion,Vibe Coding, Graphic Design and Play Design...

Product Design
Child Seat App
Product Design
Experience of AI Automotive
Brand Strategy
7 Generation, 50 Years
User Interface Design
Energy of
Brand Strategy
Mini Cooper, Always Open
GUI, Motion
Home Gesture 2030
Vibe Coding
Calculator
Toy Design, Prototype
Silicon Toy
Graphic Design
Magazine of Isamu Noguchi
Logo Design
Type of NY
Python
Interactive Particles
Motion Design
BMW's Social Media Animation
Vibe Coding
Figma Make Sci-fi UI
Game
Teeth Guardian
Play Design
Urban Playground Concept
Contact
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